October 28, 2022 Release Notes

“Strive for progress, not perfection.” David Perlmutter

As a learning organization, we are relentless in our pursuit of growth and improvement. While ZDOS® 2.0 has been improved by version 3.0 we are certainly not done. In fact, we’re only getting started. With the launch of 3.0 behind us, we’re focusing our efforts on how we can further improve, which includes resolving bugs.🐜

Updates and bug fixes for this week include: 


Foundations: Economic Opportunity (State) adjusted the tax date variables to prevent blank tax insights. 


Marketing: GCM - drill in for outside the US, added visitor country to the Y axis, and added % of impression from each vendor.


Marketing: Planning - removed demographics due to low cardholder count when filtered by visitor DMA.


Marketing: Website Content - changed the bounce rate KPI to appear red if a number increases. For example:


Marketing: Website Performance - fixed the percentage of paid and organic search traffic to website insight and adjusted this KPI to work even if there is no paid search traffic reported.


Trends: Group Sales - fixed the following bugs.🐞


First, within "How much future demand is already definite vs. lead?" This bug fix will more accurately show future lead room nights that are repeat business within the bar graph insight.


The second pertains to iDSS partners and adds "new" and "repeat" to the repeat business definite & lead metrics. Previously, they only indicated "yes" or "no."


Lastly, we’ve updated the ‘Definite and Lead’ heat maps to only show five years out. For anything after 6 years, the room night values will stop displaying in the heat map.


These updates will provide a clearer answer to the following questions:


How much future demand is already definite vs. lead?


Which months already have room night demand on the books?


Which months present lead opportunities to close any gaps?


Trends: Visitor Spending - added a note about what the transportation category includes (rental cars/RVs, taxi/limo services, cruise ships, airports, and travel agencies & tour operators). For example: 



Trends: Visitor Spending - removed the demographic filters within the Visitor Cardholder Count sample size. Previously, these demographic filters were creating misleading sample size metrics.


Miscellaneous:

Corrected a bug related to scheduled email reports. In the past, scheduled email dates/occurrences might revert to default settings after set-up.  


We re-released Trends: Future Events and Guide: Your Destination modules for all non-state partners as there was an issue preventing these from appearing in some of their operating systems.

 

If you’d like to share feedback on 3.0, we’d enjoy hearing from you here. We'd love to hear what you like or what you'd like to see us improve in our next round of product updates. Be sure to join our new LinkedIn User Community Group, where you can connect with fellow destination leaders.