We've been updating the details to give you the clearest view of the visitor economy!
We Want Every Glance At Your Data To Give You The Best View
You are super important to us! We've been getting feedback from you and our data advisors about what updates we can make to best serve you. To this end, in November we've done some adding and adjusting of the way your data is displayed in the Zartico OS application!
New BLS Data Was Added To The Jobs Module
- The Jobs Module was updated to show the most recent data from the Bureau of Labor and Statistics.
- This data is from Q1 of 2021. Note: Though this data comes more slowly, it serves a very specific purpose as a lagging indicator for you. To find out more, check out the section in this article on leading and lagging indicators.
STR Modules Refined
- A Demand KPI was added to the STR Weekly Module, to align with the STR Monthly Module and to give you the most high-frequency, high-resolution data possible.
- The word "daily" was removed from the KPIs in the Weekly Module
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The word "monthly" was removed from the KPIs in the STR Monthly module, because reading the word "monthly" so many times when you are in a monthly module seemed like overkill-- We're all for not wasting even a millisecond of your time to get what you need at a glance! We also changed the Revenue KPI so that "STR" is not written in front of the KPI label, allowing all the KPIs match.
More Added To The Events Module
- The visualization for Events was enhanced to include the option of Parent event, allowing you to see an event that is composed of multiple events as one event versus individual events.
- A new map view of future events was added, to provide another visual representation of how events impact different areas of your destination, so you don't have to visualize these event locations on the map in your head when you look at your event list-- way easier!
Filter Added To The Website Contribution Module
- The ability to filter by site was added to the Website Contribution Module, giving anyone with multiple sites the ability to see the differences in research windows for the different sites.
Date Adjustment For Credit Card Spending Module
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We've adjusted the date range on the module to only include the dates that have all the data from our provider (which comes in over a period of time as card transactions are processed and reported) so that the days with only some of the spending data aren't included-- when there's only partial data it can look a large drop on the end of the date range, but it's really just that the rest of the data needed to come in. We just spared you the worry session and removed those days until their data is all pulled in. Curious about our credit card spending module? Check out this article!
We have many more updates in the works, and we always welcome your feedback!
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