Data FAQs
Find the answers to commonly asked questions when interpreting your data.
Geolocation Data
- What is a Market Area?
- What is an Origin Market?
- How is a Visitor defined?
- How is a Resident defined?
- What is the Visitor-to-Resident Ratio?
- What is a part-time resident?
- What are the benefits of geolocation data?
- How does Zartico define the difference between Visitor and Resident?
- What is geolocation data and where does it come from?
- Understanding geolocation data and Device-IP bridging
- Geolocation FAQs
- Understanding Your Place-Based POI Strategy