Digital Campaign Optimization Enhancements
We've made improvements to Zartico’s Digital Campaign Optimization, bringing you additional metrics to power your marketing decisions:
Conversions % of Total
Understand which market areas and vendors are generating more conversions. Being able to see the share of impressions served, the share of conversions generated, and the conversion ratio of a given market area or vendor provides even greater insight into performance and efficiency, enabling you to make actionable decisions on optimizing paid advertising for the best outcomes.
Ad-Exposed vs. Non-Ad Exposed by Region
Understand how ad-exposed visitors moved in the destination and how it differs from non-ad-exposed visitor movement. This helps you tell the story of how your marketing efforts are influencing visitor behavior on the ground.
Conversions Over Time
Understand, over the course of a campaign, when conversions were taking place in the destination. This helps you communicate the relationship between when media runs to when visits take place. This insight will power decisions on when media should be flighted to generate the best outcomes. We will use this metric to deliver you destination lift metrics in your wrap report, honed in on the specific timeframe your campaign was generating visits.
Conversions % of Total and Ad-Exposed vs. Non-Ad Exposed by Region Metrics are available now in your DCO Agency Data Feed, and will be surfaced in your Campaign Performance Reports. The Conversions Over Time insight will be surfaced in your Campaign Performance Wrap report at the end of your campaign. Additionally, stay tuned for a forthcoming release update bringing Conversions% % of Total and Ad-Exposed vs. Non-Ad Exposed by Region metrics to your DCO Dashboard in ZDOS. For questions or assistance, please contact our support team.