Platform Enhancements
New Audience-Based Performance Metrics
Agency Connect Data feeds and campaign wrap reports now include expanded metrics that enable performance analysis by Audience labels and ad mediums.
When creating pixels, agencies can apply Audience field labels to identify specific targeting and creative segments (e.g., Families, Luxury, Active). The enhanced reporting automatically groups campaign performance data according to these custom audience segments, providing clearer insights into which audiences drive the best results.
Key benefits:
- Analyze performance by custom audience segments or grouped by medium (e.g. Display, CTV)
- Compare results across different targeting strategies
- Make data-driven decisions about audience allocation