Platform Enhancements®
Cost-Per-Acquisition (CPA) Metrics Enhancement
We’re excited to announce the release of improved Cost-Per-Acquisition (CPA) metrics, within the Agency Data Feed, that provide more accurate and reliable campaign optimization insights. These enhanced metrics replace our previous manual calculation process with an automated, data-driven approach.
What does this mean for you?
- Maximize your campaign ROI by understanding how much marketing investment you need to make for each conversion.
- Compare vendors, markets, and campaigns to understand where your marketing investments yield the greatest returns.
- Replace underperforming elements with high-performers to improve campaign effectiveness.
Additional Platform Enhancements in GoodData
New Analytics Available - We've added two powerful new metrics to help you better understand your visitor demographics. You can now see what percentage of visitors come to any location or area you select, as well as track how many of those visitors are coming from out-of-state. This gives you clearer insights into your audience reach and geographic appeal.
Enhanced Comparison Tools - Our reporting now offers more flexible ways to compare your performance over time. You can easily see percentage changes and compare current results to the same period last year, making it simpler to spot trends and measure growth.
Streamlined Filtering - We've made it easier to find exactly the data you need by improving our filter options. You can now filter by county and city in Executive Pulse, and we've simplified the date selection process by removing unnecessary options that were causing confusion.
Improved Spending Analytics
We've enhanced our attraction spending metric to provide more accurate and useful insights into visitor spending patterns.
These updates are designed to give you clearer, more actionable insights about your visitors and business performance with less complexity in navigating the platform.