This week marks an incredible milestone in the evolution of the Zartico Destination Operating System. We have launched our first machine learning model into production!
Automated Content Topics
We now have the ability to automatically tag all website pages with Content Topics. All partners now have more than 90% of their web pages tagged with Content Topics, which can be seen in the Content Module. 🍾🎉🏆
Prior to this, during the implementation process, Zartico would manually tag the top 80% of partners’ web pages based on the prior year’s website visitation. However, this created a gap when new content was added to the website in the form of an “empty value” category. With Content Topic Automation, this will no longer be an issue!
This greater visibility into Content Topics will not only provide the insights needed to optimize your website and social strategies but will also further enhance the insights received from datasets that are linked through our Integrated Data Model, such as Website Contribution.
Feel free to submit your feedback on the ZDOS®️ or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates!