July 8, 2022 Release Notes

In life, there is no such thing as “normal.” In data, however, normalization is essential.  

Strengthening Our Normalization Process to Increase Reliability

We are continually evaluating all our processes to ensure we are providing our partners with the most consistent and accurate data available. Today, we launched an important update to the Zartico normalization process. This change ensures the resident population we pull for your destination is the most up-to-date and accurate data available, further increasing the reliability of our Normalization and the location data that is at the core of the Zartico Destination Operating System®️.