January 2022 Release Notes

For many, a new year represents new opportunities. We've fully embraced this ethos and have begun 2022 with many improvements to the Zartico OS. Now if we all could just stick to our exercise regime...🏃‍♂️🏋️‍♂️

Visitor Spending Module

In our ongoing effort to consistently show the clearest view of the visitor economy, we have made the following improvements.

  • The Credit Card Spending Module has gone through a name change! Its name has been changed to be listed as Visitor Spending to reflect the full nature of the data (combination of both Credit Card and Debit Card spending).
  • We've updated the Cardholder Spending & Cardholder Volume data to reflect the Top 10 DMA's (rather than all 200+). This enhancement will allow you to quickly see your top origin markets related to visitor spending. 

  • Non-tourism categories have been removed from the Cardholder Spending by Merchant Category as they were inappropriately skewing the data and distracting you from seeing the important stuff related to your visitors.
    • For example, we have removed information on Cable/Television & Fax spending. (who's still faxing anyway?)

Geolocation Data Modules

The Visitor Flow - Places Module has three improvements related to accuracy and consistency.

  • The drill-in for the Visitor-to-Resident Makeup insight now uses Device Count rather than Hashed ID Count. 
  • We've also hidden the empty value common evening metro from this same insight drill-in. 
  • City Name has been changed to Place (POI) City to conform to all the naming structures already in place.

Media Planning Modules

In your Media Planning Module, the legend for "Household Income" within Characteristics of the Source Markets is now ranked in ascending order.

Screen Shot 2022-01-25 at 10.52.42 AMJobs Module 

We've received the most recent quarterly employment data from the Bureau of Labor Statistics (BLS). Q2 2021 data can now be found within the Jobs module.

 

Feel free to submit your feedback on the Zartico OS to us or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates! You can even email us your favorite recipe or pictures of your pets. 🐱🐶