“The art of simplicity is a puzzle of complexity.” Douglas Horton
Every day, we endeavor to simplify complex data streams in a way that allows our partners to easily understand their visitor economy. In fact, a core tenant for version 3.0 was to create simpler insights. And as we begin 2023, we remain steadfast in this focus. The following refinements to the ZDOS® reflect our dedication to simplicity, clarity, and ongoing improvement.
Marketing: Website Content, Performance, Paid Search, Social Media, and all Ad Server Modules - Added clarifying language to the description about comparing “This Year” to the same period last year.
Marketing: Website Contribution - Changed the module date range to “Last 12 Months,” added Sample Size and resorted "Visitation by Region" from largest to smallest rather than alphabetically.
Foundations: Economic Opportunity - Created a start and end date variable to account for irregularity in tax reporting periods and fiscal vs calendar year accounting. With this update, Advisors can set the start and end dates for either calendar year or fiscal year time periods.
Lodging: Hotel Weekly - Fixed a bug that was affecting the reporting of STR demand and revenue for partners that only receive data on Sundays.
Trends: Visitor Flow - Updated “OOB POI Visitation” to show visitation to all POIs with a drill-in for Visitor DMA. Also, added "Top 10" to the title of the "OOB POI Visitation."
Trends: Visitor Spending - Revised the module summary for better clarity.
Also, removed empty value cities from the "Visitor Spending % of Total" insights.
Guide: Your Destination - Changed the monthly STR default date filter to two months rather than last month to account for the STR reporting cycle.
Guide: Your County - Enriched insight summary for better clarity.
All Modules - We’ve removed "unknown" as an option within the DMA-to-City drill-in system-wide. The insight for these drill-ins will only include “known” cities going forward.
Please don't hesitate to share your product feedback with us. Many of the updates and improvements you see in version 3.0 have come as a direct result of our partner's input. We’d enjoy hearing from you here. We'd love to hear what you like or what you'd like to see us improve in our next round of product updates.
And be sure to join our new LinkedIn User Community Group, where you can connect with fellow destination leaders.