Getting Started with STR Monthly

What’s the primary purpose of the STR Monthly module?

The following overview is from the Zartico OS 2.0.

Hoteliers wield an outsized influence in your DMO and you need to keep a close watch on how they are performing. They are a bellwether for your visitor economy as a whole and revenues from tax collections fund the CVB. Note: the STR Monthly report is received from Smith Travel Research every month.

What questions is this module designed to answer?

  • What does the performance look like at my hotels?
  • Both contribute to my CVB's revenues (via bed collections) and the hoteliers are key stakeholders. Are they happy?
  • Am I bringing the right number of overnight visitors?

What data visualizations are included in this module?

Monthly Hotel KPIs

This set of KPIs are designed to give you situational awareness around primary hotel performance within your destination showing change over time compared to the previous period.

 

Monthly Hotel Occupancy

By breaking down your hotels in common geographies aligned in the data model with geolocation data, you can start to filter and observe specific trends over time.

 

RevPAR Comparative Analysis

Here we begin to show you your competitive destinations. How is your destination performing compared to similarly-sized or similarly-geographically located destinations?

 

Monthly Average Daily Rate

This visualization provides you with a trend-over-time view of how your Average Daily Rate is performing by specific geography.

 

Hotel Demand

This visualization provides you with a trend-over-time view of how your Hotel Demand is benchmarking against competitive destinations.

 

STR RevPAR

This visualization provides you with a trend-over-time view of how your Revenue Per Available Room is performing by specific geography.

 

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