Universal truth: “Form follows function.” This month's release highlights various improvements to the Zartico OS functionality. And unlike the frisbee, which is the zenith in form/function, the great thing about software is there's always room for improvement... 🥏🥏🥏
Media Planning Module & Destination Awareness Module - Added two new filters; a Place (POI) Region filter and Merchant City filter. This will allow for a more granular drill down into visitor spending and geolocation data.
Twitter Organic Module - Twitter website traffic metrics now include link shortener T.CO source. This update will allow us to capture and report more Twitter website traffic data.
Location data model changes - Changed the daily location table to only include the values that are changing. Create side car tables for POI and device metadata. This change will allow this data to load faster and aligns with our integrated data model.
Feel free to submit your feedback on the Zartico OS to us or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates!