As you seek to understand unique POIs within your destination, find out what questions you should be asking and how we can best come alongside you to answer them.
The Place-Based Strategy is designed to efficiently and reliably give you insight into the movement of visitors across your destination. The value in this is to give you a strategic edge to make the most impactful decisions for your place. Therefore, it is important to use standard and established places with definitive footprints in your place.
Remember that big data is more effectively used for seeing trends over time in your destinations.
Some questions you may want to ask yourself:
-
How does measuring X align with your strategy?
-
Is this a place you promote in your marketing campaigns or itineraries?
- Is this a permanent place dedicated to a specific place that can be categories in the standard POI categories?
What about Mega POIs
Are you looking for insight into an area like a downtown area or college area that may include several distinct drivers of visitation? This is best seen in ZDOS through standard geographic structures such as County and City, or through the use of a custom region. These standard tools are the best way to provide quick access to understand the visitation characteristics of a larger region while still preserving the flexibility of individual points of interest.
Need more help? Talk to a real human.