Make better decisions on when and where to spend marketing dollars and boost prime periods.
A perfect use of ZDOS® is to make better decisions on when and where to allocate marketing dollars to boost those prime periods when you want to see people coming to your destination.
Website contribution is a module that allows DMOs visibility into booking windows and the impact your website is having on visitation. (Marketing: Website Contribution is only available in Standard and Enterprise packages)
Monthly Seasonal Trends & Website Content
Without website contribution, you can look at seasonal or monthly trends for visitation by origin market, and look for corresponding trends in Website Content.
Watch this video to learn more!