New Feature: Lift Module in ZDOS®
We're excited to announce the launch of the Lift Module, a powerful new analytics tool designed to help you measure and understand the true impact of your marketing campaign in ZDOS®. The Lift Module provides comprehensive year-over-year performance analysis, allowing you to evaluate how your targeted marketing efforts are moving the needle for your destination.
What’s new:
- Campaign Performance Measurement - Easily assess the effectiveness of your marketing campaigns by selecting specific date ranges and comparing performance to the same period in the previous year. Whether you're running a summer tourism campaign or promoting seasonal events, you can now quantify your impact with precision.
- Market-Specific Analysis - Target your analysis by selecting specific visitor markets to understand how your campaigns performed in key geographic areas. Compare visitation share, engagement rates, and behavior patterns between your targeted markets and your baseline visitor data.
- Enhanced Visitor Insights - Gain deeper understanding of how your targeted audiences engage with your destination:
- Regional Preferences: Discover which areas of your destination attracted targeted visitors most
- Place Category Analysis: Understand what types of attractions, restaurants, and experiences resonated with specific markets
- Year-Over-Year Comparisons: All key performance indicators (KPIs) display percentage changes, making it easy to spot trends and measure growth. This historical context helps you make data-driven decisions for future campaigns.
Additional Platform Enhancements in GoodData
Updated Module Benchmarks in ZDOS® - We are removing 2 spend benchmarks and 1 geo benchmark from the Spending and Movement modules. We are retaining our GA4 benchmarks in ZDOS®.