1% daily improvement equals 100% certainty of future success… 💯
Every day we are working hard to improve the Zartico Destination Operating System™ to ensure the success of our partners. The additions and improvements outlined below will not only set us up for success today but they also lay the foundation for the future success of 3.0.
Shift to Percentages
We have begun the migration of displaying visitation by percentage instead of raw numbers with the addition of "% of Visitors" and % Visitor Spend” as a Standard Metric.
In the coming months, and more specifically with the introduction of 3.0, you will see us shift the way we visualize data to be based on percentages instead of raw device counts. This simplified metric lays the groundwork for baselines, benchmarks, and indices, which are an important addition to 3.0. Check out this article to learn more about this change and how to interpret charts with these new metrics.
Added a new metric for Social Media that sums engagement across social media channels. 👍
- Total Social Engagement and Total Social Reach metrics now sum reach and engagements across Facebook and Instagram (who’s the influencer now…?)
Updated both Group Sales modules to account for variability in how your CRM exports and fields are set up.
Lead Requested Rooms, created a drill-in table to see the raw data of leads generated that month, including their arrival year.
Group Sales Booking, created a "YoY Definite Requested Room" bar graph to mirror the same flow as the lead section. Having both bar graphs, for both leads and definites, allows you to understand what months you're generating demand and what years/quarters/months that demand will/would arrive.
Convention Center, to better accommodate partners that don't have a Convention Center but have a main/key event venue, we created a variable allowing your Advisor to set your key venue on the backend. This allows you to see the performance of your "key venue" which is tied to the following insights/charts:
Created custom metrics for "Upcoming Convention Arrivals" so that it always shows 3 months out.
Of course, the list above are just the highlights. 😎 We're always making improvements and squashing those pesky bugs 🐞to ensure a great user experience.
Feel free to submit your feedback on the Zartico OS or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates!