We know that our agency friends are always optimizing their campaigns for better results. Our product updates this week are optimizations we’ve made to the ZDOS® to help them in these endeavors.
The following updates will improve the insights found within the Sizmek Module:
- Added Video Completions & Video Completion Rate KPIs
- Several modifications within the insight titled: “How are my ads pacing and performing over time?”
- Changed the question to “How are my display ads performing over time?”
- Changed the unit of measurement to CTR instead of Impressions.
- Removed Video ad format. 📼
- And changed the period from ‘Last 12 Months’ to a rolling three-month date range.
For your reference, this is how the new insight appears:
3. Lastly, we removed an unnecessary insight and changed the UX/UI on the “How Does Performance Vary by Campaign?” insight from a bubble chart to a bar chart for better clarity. 📊
Feel free to submit your feedback on the ZDOS®️ or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates!