Past Zarticoach Sessions
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      3-22-23 Zarticoach: Ask Us Anything

      Answering your questions

      In this session we discussed: 

      • Can you demonstrate how we could pull wedding-specific insights out of the ZDOS to measure the impact of the market?

      • How would you investigate the reasons for fluctuations in my STR reports for different segments?

      • What does overnight-to-day trip ratio mean?

      • How are content topics assigned for organic web sessions?