Learn more about the different types of Strategy POVs and determine which is the best to help you achieve your data objectives.
Strategic Planning Strategy POV
Temporary Pause on SPOVs
We understand the high value strategy POVs offer as part of your Zartico insights. Effective immediately we are temporarily pausing our SPOVs to reimagine how we provide the clearest intelligence and meaningful impact reports on your destination. During this pause, we encourage you to explore Data in Action to see how Zartico clients have used ZDOS data to create positive change in their destinations.
Event Insight Strategy POV
An Event Insight Strategy POV will help you understand destination-wide trends, spending trends, and hotel performance (if available) during the selected event dates. The “event” in question can be a festival, convention/conference, sports tournament, concert, etc. — or you could choose to look at the dates of a holiday, school break, or other period of impact. Additional insights may include visitor/resident mix at the event location, event attendee origin mix, etc.
The Event Insight Strategy POV is recommended to use for events that are seven consecutive days or shorter. If you would like to review the impact of an event or installation that is longer than seven days (such as a holiday display, etc.) we recommend requesting a Spotlight Strategy POV.
What will I receive with an Event Insight Strategy POV?
- Strategy POV with key insights and recommendations from Zartico strategists
- Dynamic Visualization (such as a time-lapse of event attendees)
- National travel trends curated by Zartico strategists
- An export of the Event Insight module for the study dates requested
When should I request an Event Insight Strategy POV?
- You want to know the impact of an event/conference/holiday on your destination.
- You want to know if an event is a primary visitor driver or mostly attended by residents.
- You get asked to sponsor a community event.
- You want to show the importance of a holiday weekend in your destination.
- You get asked why you provide incentives to bring meetings or conferences to your destination.
Origin Behaviors Strategy POV
An Origin Behaviors Strategy POV looks at visitors from up to three different origin markets to better understand the key differences in their visitation behaviors and impact. Additional insights may include top origin cities within the origin markets, visitor spending trends, and more.
You can select your top origin markets or the new/opportunity markets you are interested in learning more about, including recommendations for how to best target them. We recommend that the study date range span at least for a season (three months) or a 12-month period for optimal insights.
What will I receive with an Origin Market Strategy POV?
- Strategy POV with key insights and recommendations from Zartico strategists
- Dynamic Visualization that includes cross-visitation trends
- National travel trends curated by Zartico strategists
- An export of the Origin Behaviors module for the study dates and origin markets requested
When should I request an Origin Behaviors Strategy POV?
- You are planning upcoming marketing campaigns and want to better understand potential target markets.
- You want to understand how top origin markets move around your destination to learn the similarities and differences.
- You are an agency and want data to support your upcoming media plan.
Spotlight Strategy POV
A Spotlight Strategy POV looks at a specific place and its impact on a destination. This can be a specific point of interest (example: Fort Worth Convention Center), POI Category (example: retail locations), Region (example: Downtown Seattle), City, or County. Additional insights may include visitor/resident mix at the spotlight location, visitor origin mix, cross-visitation behaviors, and more.
We recommend your Spotlight Strategy POV span at least one month (30 days) and up to 12 months for optimal insights.
This is the Strategy POV to request if you want to understand the impact or visitation trends from an Out-of-Boundary (OOB) Point of Interest.
What will I receive with a Spotlight Strategy POV?
- Strategy POV with key insights and recommendations from Zartico strategists
- Dynamic Visualization that includes cross-visitation trends from the spotlight place
- National travel trends curated by Zartico strategists
- An export of the Movement module for the study dates and spotlight requested
When should I request a Spotlight Strategy POV?
- You want to understand better the impact of a marquee location within your destination.
- You are asked if you should fund capital development projects in your destination.
- You want to see the impact of a region within your destination — like your downtown corridor.
- You want to understand how a POI outside your county boundary impacts your destination — like an airport, national park, or attraction.
Strategic Planning Strategy POV
A Strategic Planning Strategy POV allows you to use insights from visitor geolocation, spending, and website performance for destination management, campaign/marketing planning, personalization strategy, and growth planning within your destination.
What will I receive with a Strategic Planning Strategy POV?
- Strategy POV with key insights and recommendations from Zartico strategists
- Dynamic Visualization that includes cross-visitation trends
- National travel trends curated by Zartico strategists
- An export of the Strategic Planning module for the study dates requested
When should I request a Strategy Planning Strategy POV?
- You are preparing for seasonal marketing efforts
- You are starting your fiscal year and want to to identify where and when you should be marketing
- You want to learn explore opportunity timeframes or markets for your destination
Visitor Profile Strategy POV
A Visitor Profile Strategy POV provides a snapshot of your destination by looking at who your visitors are and the impact they make on your destination. Additional insights may include year-over-year comparisons of top origin markets, spending trends, and more
We recommend the study dates span at least a season (3 months) and up to a 12-month period for optimal insights.
What will I receive with a Visitor Profile Strategy POV?
- Strategy POV with key insights and recommendations from Zartico strategists
- Dynamic Visualization that may include cross-visitation trends and visitor dispersion
- National travel trends curated by Zartico strategists
- An export of the Visitor Profile module for the study dates requested
When should I request a Strategy Planning Strategy POV?
- You want to showcase destination performance to your board
- You are preparing annual/fiscal year reports
- You are preparing for National Travel and Tourism Week or other public-facing presentations