Look at market share and leakage of outbound passengers in your catchment area.
After exploring the insights provided by the Outbound County module, you can utilize our city-level device geolocation observations to analyze and compare cities within your counties for more precise decision-making. This module shows you the cities you draw from, the overall size of each city market, and the market share of those cities between you and your competitors.
Each insight in your module will have a graphic representation of the top results along with a list view for full results.
This module includes:
Distribution - Where your outbound passengers live by city
Market Share -
- Your market share from top cities or chosen cities.
- Competing airport market share from top cities or chosen cities.
- Year-over-year change of top cities or chosen cities market share.
Watch a walkthrough of this module.