U.S. visitor spend insights for Canadian destinations, plus fixes to event and web data
New Spending Module (ZDOS™ Canada)
Users of ZDOS™ Canada can now see visitor spending from U.S. cardholders in your destination. Dig into how visitors are dispersing their dollars among tourism-related categories like food, retail, accommodations, attractions, and more. Understand how visitor spending has changed in your destination year-over-year, as well as how currency exchange rates may impact U.S. visitor spending.
Bug Fixes:
- An update to internal filters on event data allows partners to see more events — including more future events — in the ZDOS™.
- GA4 website performance data now has a "new users" metric that can be accessed through Analyze.